2020, Vol. 1, Issue 1, Part A
Malls vs E-tailing as buying destination: An empirical study of customers preferences
Author(s): Madhu Khanna
Abstract: Shopping centres or shopping malls provide a diverse and diverse range of items to customers, such as fashion shops, electrical gadgets, groceries, presents, restaurants, and theatres, among others, while E-tailing delivers things directly to the consumer's door. A user may buy things from a virtual shop by utilising the internet. A virtual store is constructed on a web server, and the items are shown using photos with price tags and features. Shopping malls give customers with a social setting with soothing activities and enable them to touch, see, and feel the items, while e-tail buyers can only view photos shown on websites, which might be fraudulent or authentic. Technological progress has, in some ways, damaged the sense and thrill of shopping. Consumers' busy lives and the convenience of internet buying encourage them to do so. Malls and e-commerce both have their own customer base and are impacted by a variety of variables. As a result, the research “Malls versus E-tailing as Buying Destination: An Empirical Study of Customers Preferences” was conducted to analyse consumer preferences. This research is descriptive in nature, with data gathered from 160 respondents. The mean and t-test were used.
Pages: 39-42 | Views: 547 | Downloads: 263
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How to cite this article:
Madhu Khanna. Malls vs E-tailing as buying destination: An empirical study of customers preferences. Asian J Manage Commerce 2020;1(1):39-42.