Asian Journal of Management and Commerce
2020, Vol. 1, Issue 1, Part A
A study on the supply chain management practices with special reference to Coimbatore & Tiruppur districts
Author(s): Arthi S
Abstract: The cosmetics industry is a great example of the move to a demand market that most supply chains are experiencing. Product development is completely driven by consumer demand and quickly changing trends. The changes that occur are very dynamic as, one can see a new trend arising every minute in this industry. Thus, the cosmetic industry’s supply chain management is challenging as well as rewarding. The main aim of this study is to determine the supply chain practices followed by the cosmetic product sellers scattered across the districts of Coimbatore and Tiruppur and also about the supply chain challenges that are emerging while encountering the process of delivering quality cosmetic products to consumers. This paper also explores about the current trend of using herbal cosmetic products. The findings revealed that 96.7% of the cosmetic product sellers sell herbal cosmetic products and increasing expectation of customers to want to buy high quality products at a lesser rate pose as a challenge to the sellers. Also, the study has shown that the cosmetic product sellers in Coimbatore and Tiruppur districts are into selling herbal cosmetic products due to the pressure of competitors.
Pages: 22-25 | Views: 375 | Downloads: 209
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How to cite this article:
Arthi S. A study on the supply chain management practices with special reference to Coimbatore & Tiruppur districts. Asian J Manage Commerce 2020;1(1):22-25.