Asian Journal of Management and Commerce
2020, Vol. 1, Issue 1, Part A
An empirical study on the Customers opinion towards mobile banking with special reference to Coimbatore city
Author(s): C Vijai, D Joyce and SM Suriyalakshmi
Abstract: Objective: This study aimed to know the perception of individuals towards mobile banking and find out the satisfaction levels of users towards mobile banking. Methods: A prospective study was conducted among customers in Coimbatore, India. A total number of 120 participants. (Male 85 and female 35). Data were processed and analyzed by the Statistical Package for social science. Descriptively analysis and chi squire was performed. P values < 0.05 were considered statistically significant. Results: A total of 120 respondents of 77 percent of respondents are male and 23 percent of respondents are female in the usage of Mobile Banking. It is found that the majority of respondents are Male. The respondents' Overall Satisfaction of Mobile Banking services are been rated as 48% for 5 points and 31% for 4 points and 16% for 3 points and 4% for 2 points and 1% for 1 point. It is found that ratings of respondents are well satisfied with the Mobile Banking Facility. Customer comfort and convenience are using mobile banking, technology, and security concern is the very biggest problem for mobile baking.
Pages: 30-35 | Views: 171 | Downloads: 114
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How to cite this article:
C Vijai, D Joyce, SM Suriyalakshmi. An empirical study on the Customers opinion towards mobile banking with special reference to Coimbatore city. Asian J Manage Commerce 2020;1(1):30-35.