Asian Journal of Management and Commerce
  • Printed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2708-4515, E-ISSN: 2708-4523

2020, Vol. 1, Issue 2, Part B


Organisational Loyalty


Author(s): Apurva Grover

Abstract: Purpose: This article serves as an all-encompassing guide tailored for scholars, enthusiasts, and professionals spanning various levels within the Talent, Culture, and People departments. The primary objective is to provide valuable insights and pragmatic guidance, amalgamating pertinent data, research, and statistics from reliable sources. The overarching aim is to illuminate the nuances of cultivating a positive organizational image, both internally and externally. Internally, the focus lies in nurturing a favourable perception of people within the organizational community. Externally, the paper delves into the significance of establishing a positive image for a wider audience, including target customers, consumers, and partners. A noteworthy facet of this study involves an early exploration of the viability of 'Humanocracy' as a strategic framework for fostering increased economic and business growth within organizations. This examination draws upon the insights articulated by Hamel and Zanini in their seminal work, "Humanocracy" (2020), to assess the potential benefits and implications of embracing this innovative approach. Research Methodology: The research methodology relies primarily on secondary sources, including books, interviews, journal articles, reports, blogs, and studies from reputable and authoritative figures in the field. This diverse collection of data aims to provide a thorough exploration of organizational loyalty, employee retention, and the implications of implementing a Humanocracy framework. The selection of sources prioritizes reliability and credibility, ensuring meaningful contributions to the discourse on crucial aspects of organizational development.

Pages: 93-99 | Views: 189 | Downloads: 112

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How to cite this article:
Apurva Grover. Organisational Loyalty. Asian J Manage Commerce 2020;1(2):93-99.
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