Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

Asian Journal of Management and Commerce


2020, Vol. 1, Issue 2, Part B
A study on motivational factors of women entrepreneurs with special reference to Coimbatore district


Author(s): Neena B

Abstract: In today’s world, women entrepreneurs are playing a very vital role and they have become an important part of the global business environment and it’s really important for the sustained economic development and social progress. In India, though women are playing a key role in the society, still their entrepreneurial ability has not been properly tapped due to the lower status of women in the society. The main purpose of this paper is to find out the status and the motivational factors of women entrepreneurs. This paper includes rational grounds behind women entrepreneurship. Another main purpose of this paper is to analyse the factors for women and also to analyse the policies of Indian government adequate for the growth of women entrepreneurship. Main reasons for women to become an entrepreneur, the institutions that are serving the women to put their views into action are also included in this study. On the basis of this study some suggestions are given to encourage the spirit of women entrepreneurship to become a successful entrepreneur.

Pages: 65-68 | Views: 34 | Downloads: 15

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How to cite this article:
Neena B. A study on motivational factors of women entrepreneurs with special reference to Coimbatore district. Asian J Manage Commerce 2020;1(2):65-68.
Asian Journal of Management and Commerce