Asian Journal of Management and Commerce
2021, Vol. 2, Issue 1, Part A
A study of impact corporate social responsibility on employees’ perceptions in India with special reference to I.T industry
Author(s): Dr. Anurag Sharma and Vinod Kumar
Abstract: The role of corporate social responsibility is always remained important for the companies. Earlier it was considered as a burden upon businesses. But gradually people realised that the companies ultimately get benefitted by the corporate social responsibility activities. Presently the era has come when corporate social responsibility is a tool for good will creation. Companies know that following corporate social responsibility will ultimately result in value creation for their brand image. Present research is conducted among the employees of IT industry. Researcher has used an opinion survey among employees to know their inclination towards corporate social responsibility. Researcher has used a tool with 20 item and Cronbach’s alpha above 0.825. With the help of PCA researcher has found that the tool is observing 4 components Overall CSR activities, Legal Compliance, Ethical Compliance and Philanthropic activities. The paper has tried to estimate that how employee’s perception for Overall CSR activities varies with the, Legal Compliance, Ethical Compliance and Philanthropic activities of IT companies in India.
Pages: 33-36 | Views: 107 | Downloads: 35
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How to cite this article:
Dr. Anurag Sharma, Vinod Kumar. A study of impact corporate social responsibility on employees’ perceptions in India with special reference to I.T industry. Asian J Manage Commerce 2021;2(1):33-36.