Asian Journal of Management and Commerce
2021, Vol. 2, Issue 1, Part A
Analysing the consumer perceptions towards electric vehicles with reference to Coimbatore district
Author(s): Arjun Manoj Vakil, Rithwik Rajeev Nair, Varnika Devan, Dr. D Divya Prabha and Dr. VB Mathipurani
Abstract: Customer perception is a concept that more and more companies are putting at the heart of their strategy, but for this to be successful they’re needs to be clarity about, what customer satisfaction means and what needs to happen to drive improvement. The main objective is to know about the attitude of customers towards sales and service of the company and to analyze the need of the customers based on primary data. For this purpose a sample of 150 has been collected and percentage analysis, and chi-square analysis were used as tool and the conclusion is that the quality of work with showrooms can be increased in future so that the level of satisfaction of customers can be increased.
Pages: 41-45 | Views: 45 | Downloads: 20
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How to cite this article:
Arjun Manoj Vakil, Rithwik Rajeev Nair, Varnika Devan, Dr. D Divya Prabha, Dr. VB Mathipurani. Analysing the consumer perceptions towards electric vehicles with reference to Coimbatore district. Asian J Manage Commerce 2021;2(1):41-45.