Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

Asian Journal of Management and Commerce


2021, Vol. 2, Issue 1, Part B
Preferences and satisfaction of life insurance buyer: A study of Rohtak district


Author(s): Dr. Satish Chander Sharma and Kamal

Abstract: The present study is an attempt to study the satisfaction level of insurance policyholders toward various services rendered by the life insurance companies. Insurance does not provide only monetary benefits to the customer; it gives them psychological relations also. Further, preferences of insurance buyers were also studied to gain knowledge about their investment patterns. The satisfaction level of insurance buyer was studied by collecting primary data from 100 respondents in Rohtak city of Haryana State. The collected data were analyzed with the help of percentage analysis and rank analysis. The results of this study suggested that 34% policyholders were obtained dissatisfied about services rendered by the insurance companies.

Pages: 102-106 | Views: 16 | Downloads: 6

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How to cite this article:
Dr. Satish Chander Sharma, Kamal. Preferences and satisfaction of life insurance buyer: A study of Rohtak district. Asian J Manage Commerce 2021;2(1):102-106.
Asian Journal of Management and Commerce