Asian Journal of Management and Commerce
2021, Vol. 2, Issue 1, Part B
Analyses on education, occupation influences preference of personal loan from organized loan lenders
Author(s): Dr. Tejashree P Patankar
Abstract: Consumer characteristic refers to various factors that influence buying behaviour. The consumer characteristics such as Age, Income, Gender, Education and occupation influences buying behaviour towards gold loan and personal loan in Mumbai metro region. The Researcher has tried to find out the scope of these factors influencing the behaviour. The Researcher has studied only Age, Income, Education and Occupation as dependent variables. These independent variables were studied to analyses whether the Age, Income, Education and Occupation influence the preference of gold loan or personal loan between organized or unorganized loan lenders.
Pages: 112-116 | Views: 141 | Downloads: 88
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How to cite this article:
Dr. Tejashree P Patankar. Analyses on education, occupation influences preference of personal loan from organized loan lenders. Asian J Manage Commerce 2021;2(1):112-116.