Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

Asian Journal of Management and Commerce


2022, Vol. 3, Issue 1, Part A
A comprehensive impact analysis of COVID-19 on the asset management industry


Author(s): Meetakshi Pant

Abstract: Asset Management industry offers enhanced diversification and quick liquidity to the investors by pooling money from widespread population and investing it further depending upon the risk profile of their investors. Due to COVID-19, asset management has seen a decline of nearly $1.7 trillion in global assets under management for the first time in a decade. This has led to fundamental shifts in the strategy and operations of the Asset Management companies. Asset managers must rethink their strategy to keep their existing customers invested in their portfolios and ensure their cash reserves are not declining. Any mass sell-off in their portfolio will have a contagion effect on other portfolio of the firm due to unwarranted panic. To entice new investments, asset managers also need to restructure their fees & charges to keep the overall cost for investors at minimum. Asset managers must leverage artificial intelligence to crunch huge amount of financial data to draw valuable insights and design strategic initiatives that are investor centric.

Pages: 15-18 | Views: 87 | Downloads: 35

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How to cite this article:
Meetakshi Pant. A comprehensive impact analysis of COVID-19 on the asset management industry. Asian J Manage Commerce 2022;3(1):15-18.
Asian Journal of Management and Commerce