2022, Vol. 3, Issue 1, Part A
A study on e-commerce in business organization with special reference to air travel sector
Author(s): Sudhir Kiran
Abstract: E-commerce is a boom in the modern business era. E-commerce means a electronic commerce. E-commerce (Electronic commerce) involves buying and selling of goods and services or the transmitting of funds or data, over an electronic network, predominantly the usage of Internet. E-commerce (Electronic commerce) is a paradigm shift influencing both marketers and the customers. Rather e-commerce is more than just another way to boost the existing business practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive internet penetration has added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model. Moreover E-Commerce has significant influences on the environment. Although the model is highly used in current business scenario but the option has not been explored at its fullest. The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. The said research paper involves a study of the impact of Electronic Commerce on Business. The research study has highlighted the Air travel sectors, Management Information Systems, Human Resource, Marketing and Computer Sciences of E-Commerce on Business. E-commerce is a way of conducting business over the Internet. Though it is a relatively new concept, it has the potential to alter the traditional form of economic activities. Already it affects such large sectors as communications, finance and retail trade and holds promises in areas such as education, health and government. The largest effects may be associated not with many of the impacts that command the most attention but with less visible, but potentially more pervasive, effects on routine business activities. The integration of Electronic Commerce and Business will bring a renaissance in marketing function. As it present opportunities to get close to the customer to bring the customer inside the company, to explore new product ideas and protest them against real customers. The wider impact of remote-access, computerized reservation systems, or Global Distribution Systems, and e-commerce access to online reservations in the travel industry is analyzed, using Porter’s five-force model of industry competitive forces, to understand how the travel industry has shaped and has been shaped by information systems. The case study concludes with a comparison of the impact of information technologies between Global travels industries.
Pages: 31-32 | Views: 663 | Downloads: 289
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How to cite this article:
Sudhir Kiran. A study on e-commerce in business organization with special reference to air travel sector. Asian J Manage Commerce 2022;3(1):31-32.