Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2022, Vol. 3, Issue 1, Part B

Women literacy in E-commerce in India

Author(s): Ekta Singh

Abstract: Right from needle to craft, everything can be purchased on the web. To be more competent in this globalized economy e-commerce is one of the pillar for tapping competitive advantage. Electronic commerce is more than simply one of the approach to either support or improve existing business. E-commerce has brought innovative changes in the marketplace. E-commerce is the integrated form of E-merchandise and E-finance. With enormous branches e-commerce has reached every aspect of the business whether it is purchasing the new products or selling the used one, even the e-commerce has made travel industry grow by offering numerous options at just one click. It is a revolutionary change in the economy of the country by favoring one part and by affecting counterpart. The current study has attempted to portray the present scenario need, benefits and obstacles. E-commerce offers multiple benefits to the consumers in form of availability of goods at wider choice, saves time and lower cost. E-commerce has made business processes more reliable and efficient. With significant benefits study reveals some of the obstacles too alike poor internet connectivity, security concern and hacking issues. The market is large, growing and women must be enable to participate both business owners and business consumers, and profit equally as men. women's equal access to e-commerce is not only is a door of opportunity for women's economic women, but also very well-known that money in the hands of women is spent on health education the family benefiting the community and economy.

Pages: 47-48 | Views: 836 | Downloads: 416

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Asian Journal of Management and Commerce
How to cite this article:
Ekta Singh. Women literacy in E-commerce in India. Asian J Manage Commerce 2022;3(1):47-48.
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