Asian Journal of Management and Commerce
2022, Vol. 3, Issue 1, Part B
Review study on factors affecting consumer behaviour
Author(s): Ravi Shukla
Abstract: The study of individuals, groups of persons, and organizations are known as consumer behavior. It encompasses all aspects of the consumer, such as purchasing behavior, the use and disposal of goods and services, as well as the emotional, mental, and social factors that precede or follow these actions. Marketers need to know everything about customers to succeed in today's dynamic and fast-moving marketplace - what they need, what they think, how they work, and how they spend their money and time. Consumer behavior is unpredictable, even for specialists in the industry, according to research. It looks at how each consumer's emotions, attitudes, and preferences differ from one another and in what setting. We shall learn how consumers behave in this investigation.
Pages: 49-52 | Views: 150 | Downloads: 57
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How to cite this article:
Ravi Shukla. Review study on factors affecting consumer behaviour. Asian J Manage Commerce 2022;3(1):49-52.