Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

Asian Journal of Management and Commerce


2022, Vol. 3, Issue 1, Part B
CSR-HRM interface: Necessary partnership for creating sustainable and responsible business practices in fashion industry


Author(s): Muskan Arora and Ashutosh Kumar Jha

Abstract: This study talks about the integration of HRM with CSR in the fashion industries in order to create sustainable tomorrow by inhibiting the significance of the same with Triple Bottom Line and Green HRM. It also throws light on how different fashion brands have made significant changes in their production processes in order to sustain in the industry by creating sustainability which is the major demand of the current times. Often companies fail to understand the nexus between HRM and CSR. If the two incorporated in a right way, HRM could definitely provide an interesting and dynamic support to the company’s CSR Model. The study has a major emphasis on how HRM and CSR integration have helped in ensuring social sustainability. Also, it throws light on the fact that how different fashion brands have started shifting to the entire new sustainable process in terms of both production methods creating less carbon footprint as well as adopting innovative raw material that can further help in creating future sustainability. Potential steps are taken in order to replace the fast driven fashion industry with the slower one where there is less waste generation that is causing deteriorating effect to the environment.

Pages: 82-85 | Views: 16 | Downloads: 10

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How to cite this article:
Muskan Arora, Ashutosh Kumar Jha. CSR-HRM interface: Necessary partnership for creating sustainable and responsible business practices in fashion industry. Asian J Manage Commerce 2022;3(1):82-85.
Asian Journal of Management and Commerce