2022, Vol. 3, Issue 2, Part B
Analysis of pricing and demand strategies: Before and during big billion days sale on consumers
Author(s): Dr. Rajanikant Verma, Manish Kumar Dubey and Ankit Verma
Abstract: E-commerce is a 24*7 virtual store where buyer and seller meet and exchange goods & services against offered price. During this sale companies offer special discounts and cash back offers on some selected products which leads to surge in sales. This paper attempts to analyse the pricing strategies and demand pattern of some select brands specially before and during Big Billion Days sale adopted by the major giants of e-commerce business i.e., Amazon and Flipkart. This Paper attempts to figure out the need of Big Billion Days Sale, impact on other e-commerce companies & offline retail outlets. Under this paper an attempt has been made to take a snapshot of different kinds of strategies options by their competitors to capture its target market. For the purpose of this study, data has been collected purely through secondary sources. The study concludes that special offers and heavy discounts on some select brands will lead to create a pressure on other sellers they may be other e-commerce companies or offline retail outlets, because their sale during this period gets affected and declined that is the reason, they offer some additional discount to their customers other than offered by the e-commerce companies.
Pages: 122-124 | Views: 949 | Downloads: 703
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How to cite this article:
Dr. Rajanikant Verma, Manish Kumar Dubey, Ankit Verma. Analysis of pricing and demand strategies: Before and during big billion days sale on consumers. Asian J Manage Commerce 2022;3(2):122-124. DOI: 10.22271/27084515.2022.v3.i2b.123