Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2022, Vol. 3, Issue 2, Part C

E-commerce in India: An analysis

Author(s): Dr. Mosarrat Malik

Abstract: The Indian internet and e-commerce sector has mushroomed to become one of the fastest growing sectors of the country, even in the pandemic-hit economy. The e-commerce market in India is expected to reach INR7 trillion in 2023, growing at a CAGR of 20% during 2019-23. While the current lockdown has led to an overall decline in consumer spending, this is being partially offset by a rise in online spending, as consumers increasingly use online channels from the safety of their homes. Technology enabled innovations across digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements are expected to drive growth in the sector.E-Commerce is the electronic processing system by which individual organizations make a transaction. There are various benefits of E-Commerce to people like cost reduction and huge variety. Backed by increased online user base and mobile phone presentation, Indian E-Commerce has seen impressive growth in the last few years.

Pages: 180-182 | Views: 350 | Downloads: 190

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How to cite this article:
Dr. Mosarrat Malik. E-commerce in India: An analysis. Asian J Manage Commerce 2022;3(2):180-182.
Asian Journal of Management and Commerce
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