Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2022, Vol. 3, Issue 2, Part C

India's digital marketing impact

Author(s): Namita

Abstract: The phrase "digital marketing" refers to any form of marketing that uses digital technology, primarily the Internet but also mobile devices, display ads, and other digital media. The way companies and organizations use technology and digital marketing for their marketing has changed as a result of the way the field of digital marketing has evolved from the 1990s and 2000s. As digital platforms are being incorporated into marketing strategies and as more individuals use digital devices instead of visiting physical stores, online marketing efforts are becoming more common. Social media marketing, text ads, banner ads, video advertisements, etc. are all examples of online marketing. Like other marketing strategies, online marketing has advantages and disadvantages. The two main benefits of Internet marketing are the capacity to precisely target consumers and evaluate the success of marketing initiatives. Unlike conventional media like newspaper billboards, the degree of consumer exposure varies dramatically on the internet. The main requirement for Internet marketing is visibility; traffic cannot grow if customers are unaware of the business and its offerings.

Pages: 210-214 | Views: 256 | Downloads: 99

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Asian Journal of Management and Commerce
How to cite this article:
Namita. India's digital marketing impact. Asian J Manage Commerce 2022;3(2):210-214.
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