2022, Vol. 3, Issue 2, Part C

Consumer behavior is very different to understand both in online shopping and in traditional shopping. Both include social, cultural, personal and psychological factors but traditional shopping is much more influenced by these factors as compared to online shopping. It is due to the fact that online consumers are restricting with social and cultural environment and psychological factors. The present study focuses on the perception of consumers towards online shopping in Erode city. The present study adopts a descriptive research design. Primary data were collected from respondents in Erode City using a well-structured schedule. Due to the difficulty in identifying consumers who regularly engage in online shopping, a convenient sampling method was employed. A hit-and-miss approach was used to locate and interact with eligible respondents during data collection. The total sample size for the study is 500. Majority of the male respondents (67.70) and female respondents (66.90) fall under the brackets of moderate level of perception towards online shopping. Level of perception of respondents varies according to the educational qualification of the respondents. Educational qualifications of the respondents do not comply with their high-level perception towards online shopping.