Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2023, Vol. 4, Issue 1, Part A


Impact of consumer behaviour on the consumption of organic food products: A case study


Author(s): Jyoti Kumari

Abstract: The health of citizens is a core concern for every nation. A healthy citizen is the backbone of every nation. In order to secure the health of the citizens the government has to give attention to food items what they intake. To be healthy one wise decision is to ensure the intake of organic food products. This study deals with consumer consumption of organic food products and focuses on the impact of their behaviour on the consumption of organic food products. This study is intended to find out the various reasons behind the buying decisions of consumers towards organic food products. The results and suggestions of this research can help farmers, shop owners, retailers, intermediaries and the government to check out demand for organic food products in the market place. By exploring the expectations of consumers and demand for organic food products the sellers can satisfy their consumers. Therefore the factors influencing the consumers to prefer organic food products, the opinion they hold about organic food products after purchase, the willingness to pay for organic food products and the intention to purchase organic food are going to be the key schema of this research.

Pages: 34-37 | Views: 472 | Downloads: 237

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How to cite this article:
Jyoti Kumari. Impact of consumer behaviour on the consumption of organic food products: A case study. Asian J Manage Commerce 2023;4(1):34-37.
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