2023, Vol. 4, Issue 1, Part B
Comparative study of male & female online buying behaviour of generation X with reference to metropolitan cities
Author(s): Ashwini Shejwal, Manvi Gupta, Anagha Nair, Pragati Rajput and Minal Vasa
Abstract: With increasing technological advances, a growing number of consumers are getting adapted to online shopping. One of the most popular internet activities is online shopping. Age and gender have been shown to affect customer intentions to shop and consumer acceptance of online buying as insights into customer behaviour are based on their values and beliefs. One of the most educated generations in history, Generation X or people born between 1965 and 1980, is known for their media and technology savvy, doubtfulness and realistic attitude. Due to these, reckless buying is not seen among this generation. Gender differences may also impact how consumers make decisions, as well as how tough those decisions are, as those differences may impact behaviours and attitudes. While males tend to favour objective knowledge over subjective information, women often are more thorough and take both into account. The research undertaken intends to study the level of awareness of E-Commerce shopping and to explore the extent to which online shopping is preferred by Generation X. Generation X makes more online purchases than any other age group. This might come as a surprise to many considering Millennials are the digital natives of our society. However, as Millennials grow older and enter the workforce and start families, their expenditure increases and they find themselves having less time to spend shopping. On the other hand, Gen X have more time and money i.e. earnings or savings to spend on purchases. This study will help to understand the buying behaviour of males and females of Generation X.
Pages: 123-131 | Views: 948 | Downloads: 704
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How to cite this article:
Ashwini Shejwal, Manvi Gupta, Anagha Nair, Pragati Rajput, Minal Vasa. Comparative study of male & female online buying behaviour of generation X with reference to metropolitan cities. Asian J Manage Commerce 2023;4(1):123-131.
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