2023, Vol. 4, Issue 1, Part B
An emperical study of online shopping behaviour of females in Mumbai
Author(s): Dr. Anand Mayee, Chandan Acharya, Kirti Chhatani and Jagdish Gagal
Abstract: With people using computers more frequently these days, e-commerce has grown to be one of the most popular online activities due to the development of new technologies and a vast web network which has also helped e-commerce to emerge as a sales channel and is expanding quickly in our nation. Several enterprises have started doing business online as a result of the rapid growth rate. Consumers are becoming more and more aware of the variety of products available through online shopping. Recent research has indicated that male customers purchase online more frequently than female customers. Nevertheless, the female population could be a lucrative target market for advertisers as their purchasing behaviour is different compare to the male consumers. This study examines Indian women's online shopping behaviour. The purpose of this paper is to determine the variables affecting Indian women's online shopping habits. It also makes an effort to identify the barriers that prevent the target market from shopping online which will aid businesses in removing the obstacles so that females can make online purchases without any issues.
Pages: 132-139 | Views: 314 | Downloads: 175
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How to cite this article:
Dr. Anand Mayee, Chandan Acharya, Kirti Chhatani, Jagdish Gagal. An emperical study of online shopping behaviour of females in Mumbai. Asian J Manage Commerce 2023;4(1):132-139.