Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2023, Vol. 4, Issue 1, Part C


Psychological Impact of colours in advertising and branding


Author(s): Ankur Shukla

Abstract: The Impact of Colour Psychology in Advertisement is the purpose of this research. Right from the word go perceptions are being created in mind of customers and consumers which eventually leads to decision making. Positive or Negative or Neutral any impression is created in the mind within a span of 2 minutes. Precisely 80 to 100 seconds are enough to create an impact in customer or consumer mind. The 80% of this assessment is based on Colour Psychology on people/service/or product. Thus, a colour helps in creating an attitude, a feeling towards any product or service along with differentiation from the competition. With time the habits, liking, disliking of individual changes and so his /her preferences and perception towards the brand or product or service. It’s the basic responsibility of the Product Manager and Marketing Team to take care of the same and keep on improvising and providing the product packaging with the required colours and aesthetics.As per the founding of this study for any liking or disliking towards product or service Colour Psychology plays an important role and thus every marketing team should give utmost importance to Brand or Product Colours. Colours does create attention and hence play vital role in purchase decision.

Pages: 214-224 | Views: 1969 | Downloads: 1788

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Asian Journal of Management and Commerce
How to cite this article:
Ankur Shukla. Psychological Impact of colours in advertising and branding. Asian J Manage Commerce 2023;4(1):214-224.
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