Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2023, Vol. 4, Issue 1, Part D


Foreign market entry strategies: A comparative analysis


Author(s): Preeti Kalra

Abstract: The globalized nature of today's business environment has necessitated the expansion of firms beyond their domestic markets. Foreign market entry strategies play a crucial role in enabling companies to establish a presence in international markets successfully. This research paper presents a comprehensive comparative analysis of different foreign market entry strategies employed by companies operating globally. The study explores the advantages, disadvantages, and critical success factors associated with various strategies, aiming to provide valuable insights for firms seeking to enter foreign markets. The analysis incorporates case studies and empirical evidence from a diverse range of industries to enhance the practical relevance of the findings.

Pages: 276-281 | Views: 5420 | Downloads: 5072

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Asian Journal of Management and Commerce
How to cite this article:
Preeti Kalra. Foreign market entry strategies: A comparative analysis. Asian J Manage Commerce 2023;4(1):276-281.
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