2023, Vol. 4, Issue 1, Part D
The Influence of Eco-labelled products on consumer buying behaviour in Surat city
Author(s): Sudhadhara K Samal
Abstract: Over the past three decades the environmental concerns has increased. Therefore ecological issue is very important and very much discussed nowadays. There are lot of discussions on different levels about greenhouse effect, environment pollution and its effect on peoples‘ health, how people can stop all the bad consequences caused by the rapid growth of industrial pollution and human impact on the nature. Companies started to use environmental strategies and produce environment-friendly products, which are supposed to be good for humans, nature and companies ‘own reputation in the market, although ecological products market share is not that big. This research has provided empirical views on the influence of Eco- labeled Products on consumer buying behaviour. This survey is conducted in Surat city as per the convenience of the researcher. This paper seeks to reveal and analyze the level of knowledge that the consumers have towards eco-labeled products and factors affecting their behaviour towards the same. Here researcher also tried to survey the viewpoint of consumers about willingness to pay extra price for Eco-labeled products. It will be beneficial to those marketers who make themselves ready to launch their products with concept of green (Environmental safe) or Eco-labeled products.
Pages: 310-315 | Views: 106 | Downloads: 63
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How to cite this article:
Sudhadhara K Samal. The Influence of Eco-labelled products on consumer buying behaviour in Surat city. Asian J Manage Commerce 2023;4(1):310-315.