Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2023, Vol. 4, Issue 2, Part B

Prospects of e-commerce industry in India

Author(s): C Sekhar, M Priyadharshini and N Priyavardhini

Abstract: E-Commerce trade is flourishing in recent years due to the technology development and made ease in business transactions between the trader and the consumers. It is learnt that the E-Commerce is contributing to considerable level to the exchequer of Indian Economy. The study was undertaken as a project work to assess the trade performance of E-Commerce with the specific objectives of assessing the general characteristics of cross border E-commerce, Performance of E-commerce Institutions in India, Consumer dependence on E-commerce sites and the Government intervention to stabilize E-Commerce trade. Among the institutions, Wal-Mart found to dominate in terms of size of employees employed in an organization followed by Amazon found to dominate in terms of number of employees whom are accounted for one third to the total number of employees The discovery of internet and intranet applications has introduced a new way of marketing to the World which is E-commerce. The E-Commerce retail sales is found to be increasing in India and even a small consumer friendly produce produced in a remote city or village could be easily accessed because of the internet facility. Though the government organizations are taking efforts to enhance the E-Commerce based education in India, it seems to be inadequate to meet the growing sector. Hence, the University Grants Commission should make strident efforts to infuse such academic programs on E-Commerce education to promote the E-Commerce trade further.

DOI: 10.22271/27084515.2023.v4.i2b.202

Pages: 124-131 | Views: 83 | Downloads: 33

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How to cite this article:
C Sekhar, M Priyadharshini, N Priyavardhini. Prospects of e-commerce industry in India. Asian J Manage Commerce 2023;4(2):124-131. DOI: 10.22271/27084515.2023.v4.i2b.202
Asian Journal of Management and Commerce
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