Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2023, Vol. 4, Issue 2, Part C


Strategic planning: Effect on the performance of Nigerian bottling company (NBC) Enugu, Nigeria


Author(s): Ewa Collins, Dr. Aneozeng Awo Egbe Esq, Dr. Patrick, Montok Igbaji and Ekpenyong Akiba

Abstract: The study examined strategic planning and its effect on the performance of Nigeria Bottling Company Enugu, Nigeria. The specific objectives are to ascertain the effect of environmental scanning on the performance of Nigeria Bottling, to determine the effect of strategy evaluation on the performance of Nigeria Bottling Enugu. The study adopted a descriptive research design, the population of the study was 135 it was made up of staff from personnel department, marketing department, administrative department finance and operations department. A sample size of 101 was used for the study, questionnaires was distributed to the respondents. Ninety-one questionnaires were completed and submitted with success. The Statistical Package for Social Sciences (SPPS Version 27.0) was used to analyze the data that was gathered. The results showed that the performance of Nigerian Bottling Company Enugu, Nigeria, is significantly impacted by environmental scanning and strategy evaluation. The study also suggested that the Nigeria Bottling Company's management set reasonable goals that are achievable and clear, and that they support one another. The study also suggested that the goals be precise and measurable because more precise goals are easier to measure and accomplish it, and ought to endure forever, The study goes on to advise management to view environmental scanning as a key organizational policy since it will make it easier for them to accomplish the organization's vision and improve customer satisfaction. It will also act as a benchmark for monitoring the performance and advancement of the business.

Pages: 251-259 | Views: 122 | Downloads: 44

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How to cite this article:
Ewa Collins, Dr. Aneozeng Awo Egbe Esq, Dr. Patrick, Montok Igbaji, Ekpenyong Akiba. Strategic planning: Effect on the performance of Nigerian bottling company (NBC) Enugu, Nigeria. Asian J Manage Commerce 2023;4(2):251-259.
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