2024, Vol. 5, Issue 1, Part E
The effect of merger and acquisition on business growth
Author(s): Shankar Prasad S, Rikshita Barua, Kruthik TK, Veera Rajamouli V, Gunjan R Jain, Chirag Porwal and Nidhi Soni
Abstract: The examination of mergers and acquisitions (M&A) in the business world reveals their critical role in fostering growth, enhancing competitive advantage, and expanding market presence. Through an analysis of several high-profile cases in the automobile sector - including Volkswagen and Porsche, Hero Honda, Fiat Chrysler and PSA, Nissan and Mitsubishi Motors, Daimler-Benz and Chrysler, and Tata Motors with Jaguar and Land Rover - the multifaceted outcomes of M&As are explored. These instances demonstrate that while M&As present substantial opportunities for operational synergies, technological advancement, and financial improvement, they also pose significant challenges related to cultural integration, financial volatility, and strategic alignment. This comprehensive overview underscores the importance of strategic management and meticulous integration processes in realizing the potential benefits of M&As, highlighting the dual-edged nature of such corporate strategies in the quest for business expansion and sectoral dominance.
DOI: 10.22271/27084515.2024.v5.i1e.276
Pages: 338-352 | Views: 90 | Downloads: 41
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How to cite this article:
Shankar Prasad S, Rikshita Barua, Kruthik TK, Veera Rajamouli V, Gunjan R Jain, Chirag Porwal, Nidhi Soni. The effect of merger and acquisition on business growth. Asian J Manage Commerce 2024;5(1):338-352. DOI: 10.22271/27084515.2024.v5.i1e.276
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