2024, Vol. 5, Issue 1, Part I
An analytical study on the transformative factors impacting e-commerce in India
Author(s): Deepika
Abstract: This study investigates the transformative factors impacting the growth and development of the e-commerce industry in India. By employing a mixed-methods approach, combining both qualitative and quantitative research, the study analyzes primary and secondary data to identify key drivers of e-commerce success. Primary data were collected through surveys and interviews with industry experts, business owners, and customers, while secondary data were sourced from literature, industry reports, and academic articles. The study focuses on several critical factors, including business strategy, website interaction, trust, and security, to assess their influence on the growth of e-commerce platforms in India. Findings indicate that business strategies, with 87% agreement among respondents, are central to driving market penetration and competitive advantage. Website interaction and consumer trust were identified as significant factors, with 86% and 85% of respondents recognizing their impact on customer retention and satisfaction. The research highlights the importance of fostering a secure, user-friendly online environment to build consumer confidence. By synthesizing data from multiple sources, this study offers a comprehensive understanding of the e-commerce landscape in India and provides valuable insights for businesses aiming to enhance their strategies. The study concludes with recommendations for future research in emerging areas such as customer self-effectiveness and innovation in e-commerce.
Pages: 769-775 | Views: 60 | Downloads: 30
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How to cite this article:
Deepika. An analytical study on the transformative factors impacting e-commerce in India. Asian J Manage Commerce 2024;5(1):769-775.
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