Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2024, Vol. 5, Issue 2, Part A


Enhancing workforce diversity and performance: A case study of employee referral programs in the automotive industry


Author(s): Dr. R Sam Renu and PG Athira

Abstract: The research article entitled “Enhancing Workforce Diversity and Performance: A Case Study of Employee Referral Programs in the Automotive Industry”. It deals with the introduction of employee referral which is a special partition with respect to employee satisfaction. The core of an organization is collective behavior of its employees governed by the organizational culture and shaped by the values, vision and mission of the organization. The objective of the study is to analyze the employee referral program adopted in automotive industries. To Identify Employee Satisfaction and how likely employees are to refer automotive industry to their friends and family. To study whether the employees are motivated to work in automotive industry. This study will help the organization understand the causes of employees for not referring their family or friends, assess the effectiveness of employee referral, feedback and performance appraisal systems and correct positive employee referral patterns and create a healthy working environment. This study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of automotive industry. 92 samples were collected based on simple random sampling. Collected data were analyzed by using relevant statistical techniques like percentage analysis method, chi-square method, and coefficient of correlation. The research shows that the employees are satisfied with the current referral program and it is also found that new employees also aware of the program and its benefits.

DOI: 10.22271/27084515.2024.v5.i2a.335

Pages: 41-46 | Views: 517 | Downloads: 213

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Asian Journal of Management and Commerce
How to cite this article:
Dr. R Sam Renu, PG Athira. Enhancing workforce diversity and performance: A case study of employee referral programs in the automotive industry. Asian J Manage Commerce 2024;5(2):41-46. DOI: 10.22271/27084515.2024.v5.i2a.335
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