Asian Journal of Management and Commerce
  • Printed Journal
  • Refereed Journal
  • Peer Reviewed Journal

P-ISSN: 2708-4515, E-ISSN: 2708-4523

2024, Vol. 5, Issue 2, Part C


Effect of innovation management practices on competitive advantage of brewery companies in South-East Nigeria


Author(s): IBINI Emueje and Aloamaka Ifeanyi Judith

Abstract: The study examined the effect of innovation management practices on the competitive advantage of brewery companies in southeast Nigeria. This study employed a cross-sectional survey research design; the population consisted of 441 participants and a sample size of 210 employees. The study used a structured questionnaire, and the instrument's reliability was assessed using a retest technique. The data collected from the respondents was analysed using descriptive and inferential statistical approaches. Findings indicated that innovation strategy (ß = 0.508, p<0.05), innovation culture (ß = 0.235, p<0.05), and cross-functional integration (ß = 0.180, p<0.05) have a positive effect on competitive advantage. The study concluded that by excelling in innovation management practices, organisations can significantly enhance their competitive advantage, driving long-term growth and success. The study recommended that encouraging collaboration across different departments can positively impact competitive advantage, suggesting that firms should implement structures and processes that facilitate effective cross-functional teamwork.

DOI: 10.22271/27084515.2024.v5.i2c.351

Pages: 199-208 | Views: 159 | Downloads: 83

Download Full Article: Click Here

Asian Journal of Management and Commerce
How to cite this article:
IBINI Emueje, Aloamaka Ifeanyi Judith. Effect of innovation management practices on competitive advantage of brewery companies in South-East Nigeria. Asian J Manage Commerce 2024;5(2):199-208. DOI: 10.22271/27084515.2024.v5.i2c.351
Call for book chapter
close Journals List Click Here Other Journals Other Journals