Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523

2024, Vol. 5, Issue 2, Part D


Decoding the hidden currents of event management in sport research: A bibliometric odyssey


Author(s): Pham Thanh Anh Khoa

Abstract: This paper offers a comprehensive bibliometric analysis of sports event research from 2015 to 2024, leveraging data from the Web of Science database. The study explores key trends, influential publications, prolific authors, and prevailing themes within the domain. Through meticulously examining citation networks, co-authorship collaborations, and keyword co-occurrence patterns, the research underscores core focus areas, particularly in sports event management, sustainability, and economic impact.In terms of sports event management, the analysis sheds light on the critical components such as strategic planning, risk management, operational logistics, and marketing strategies essential for the successful execution of sporting events. This includes a focus on stakeholder engagement, sponsorship acquisition, and the use of advanced technology to optimize event operations and enhance both athlete and spectator experiences. Additionally, the study addresses the growing importance of digital tools for managing large-scale events, from ticketing platforms to real-time data analytics for audience interaction and event performance evaluation.The findings offer in-depth insights for academics and practitioners interested in advancing knowledge across various facets of sport event planning, management, and legacy development. Specifically, the study highlights how events are now positioned as platforms for community engagement, urban development, and branding, all while balancing economic goals with environmental sustainability and post-event legacy considerations. By revealing emerging trends and critical areas for future research, this analysis serves as a foundational guide for improving practices in organizing impactful and sustainable sports events at both local and global levels.

DOI: 10.22271/27084515.2024.v5.i2d.372

Pages: 333-338 | Views: 108 | Downloads: 62

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Asian Journal of Management and Commerce
How to cite this article:
Pham Thanh Anh Khoa. Decoding the hidden currents of event management in sport research: A bibliometric odyssey. Asian J Manage Commerce 2024;5(2):333-338. DOI: 10.22271/27084515.2024.v5.i2d.372
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