2025, Vol. 6, Issue 1, Part B
A critical study of consumers protection with special reference to e commerce in Bihar
Author(s): Rakhi Kumari
Abstract: The rapid growth of e-commerce in Bihar has brought about significant changes in consumer behavior, particularly with the adoption of digital payment systems like UPI (Unified Payments Interface). UPI has facilitated seamless transactions, enabling consumers to shop online, pay bills, and transfer funds effortlessly. However, this digital transformation has also introduced new challenges related to consumer protection, especially concerning online fraud, data breaches, and security threats. Despite the convenience offered by platforms like Paytm, PhonePe, Google Pay, and BHIM, many consumers in Bihar face a lack of awareness about secure online practices, making them vulnerable to various cybercrimes. This study critically examines the consumer protection landscape in the context of e-commerce and digital payments in Bihar, focusing on the role of UPI in shaping consumer experiences. It delves into the issues surrounding fraud prevention, dispute resolution, and the accountability of e-commerce platforms and payment service providers. The paper also highlights the need for stronger legal frameworks and consumer education to address these concerns effectively. UPI and e-commerce platforms offer immense potential for economic growth and digital inclusion in Bihar, ensuring consumer protection is essential to building trust and fostering a secure digital marketplace. This research emphasizes the need for enhanced regulatory oversight and awareness programs to safeguard consumers in the evolving e-commerce landscape.
Pages: 124-127 | Views: 39 | Downloads: 21
Download Full Article: Click Here

How to cite this article:
Rakhi Kumari. A critical study of consumers protection with special reference to e commerce in Bihar. Asian J Manage Commerce 2025;6(1):124-127.