2025, Vol. 6, Issue 1, Part C
A study how social media effect on consumer buying decisions to select a branded winter wear
Author(s): Chinmoy Ghosh and Nandini Chakraborty
Abstract: Consumers are drawn to brands that are welcoming, personable, and relatable, and they expect companies to engage with them in a significant manner that transcends mere advertising or product listings. Taking actions such as replying to inquiries on Facebook or Instagram, or even something as straightforward as acknowledging a tweet expressing enthusiasm about your product or service, can enhance your brand’s image and raise the chances of a consumer recommending you to others.
DOI: 10.22271/27084515.2025.v6.i1c.467
Pages: 252-256 | Views: 88 | Downloads: 31
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How to cite this article:
Chinmoy Ghosh, Nandini Chakraborty. A study how social media effect on consumer buying decisions to select a branded winter wear. Asian J Manage Commerce 2025;6(1):252-256. DOI: 10.22271/27084515.2025.v6.i1c.467
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