Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523
Peer Reviewed Journal

2025, Vol. 6, Issue 1, Part E


The Impact of AI applications on the tourism industry: A qualitative analysis


Author(s): Gangadhara K and Sharmila M

Abstract: This study specifically investigates the significant impact of artificial intelligence (AI) technology on the dynamic environment of the tourism industry, exposing its diverse and revolutionary implications. This qualitative research aims a complete understanding of the role of artificial intelligence (AI) within the tourism industry. It employs a critical Review approach to synthesize and analyze past qualitative research, revealing details about AI's subtle impact on the tourism business. The study employs a qualitative method, using a critical review to thoroughly investigate and analyze contemporary qualitative research on artificial intelligence (AI) in the tourism industry. This technique allows for a comprehensive synthesis of the qualitative findings, resulting in a deeper understanding of the intricate relationships between AI and tourism. This research, conducted as a comprehensive synthesis and evaluation study, qualitatively summarizes data on the different applications of AI in the tourism industry, shedding light on their multiple subtleties and repercussions. This study adds to our growing understanding of AI's critical role in the tourist sector, giving significant information to academics, developers, and managers investigating the potential of artificial intelligence (AI) in tourism. The constraints of this study highlight the necessity for continuing inquiry and adaptability as AI evolves. While the SLR technique provides a solid framework for synthesizing qualitative research, it has certain drawbacks, including possible gaps in the accessible literature. This study begs for more qualitative research to capture new trends and shifting viewpoints on AI in the dynamic environment of the tourist sector.

DOI: 10.22271/27084515.2025.v6.i1e.482

Pages: 397-403 | Views: 118 | Downloads: 68

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Asian Journal of Management and Commerce
How to cite this article:
Gangadhara K, Sharmila M. The Impact of AI applications on the tourism industry: A qualitative analysis. Asian J Manage Commerce 2025;6(1):397-403. DOI: 10.22271/27084515.2025.v6.i1e.482
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