2025, Vol. 6, Issue 1, Part E
Consumer behavior and economic impact: A comprehensive study of Black Friday shopping trends
Author(s): Anita N Halamata
Abstract: This study examines consumer behavior and the economic impact of Black Friday shopping trends, focusing on purchasing motivations, decision-making pressure, and the shift toward online shopping. Using primary data from 50 respondents, statistical analyses reveal key insights into consumer preferences and retail market dynamics. Findings indicate that 80% of consumers prefer online shopping, primarily driven by convenience (40%) and better deals (30%). While 60% of shoppers feel pressured to make quick purchase decisions, statistical tests suggest this may not be a universal trend. The economic impact is overwhelmingly positive, with 75% of respondents recognizing its benefits for retailers and a strong correlation (r = 0.999) between economic growth and job creation (65%). Correlation analysis further highlights the role of urgency and impulse-driven purchases in enhancing retailer profitability. These insights provide valuable guidance for retailers in optimizing sales strategies, improving digital engagement, and refining promotional efforts to maximize revenue and customer satisfaction.
DOI: 10.22271/27084515.2025.v6.i1e.486
Pages: 431-434 | Views: 2618 | Downloads: 1333
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How to cite this article:
Anita N Halamata. Consumer behavior and economic impact: A comprehensive study of Black Friday shopping trends. Asian J Manage Commerce 2025;6(1):431-434. DOI: 10.22271/27084515.2025.v6.i1e.486
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