Asian Journal of Management and Commerce
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P-ISSN: 2708-4515, E-ISSN: 2708-4523
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2025, Vol. 6, Issue 1, Part E


Investor awareness and behavioural trends in mutual fund investments


Author(s): Neetu, Dr. Mahipal Singh and Dr. Neeraj Kumar

Abstract: This study examines the awareness and behaviour of retail investors towards mutual fund investments, focusing on investment preferences and fund performance evaluation. Using a quantitative research design, data was collected from mutual fund databases, SEBI reports, AMFI disclosures, and structured investor surveys. The study employs correlation analysis, chi-square tests, ANOVA, and regression analysis to assess key investment factors such as risk tolerance, diversification, and historical returns. Results indicate a strong correlation (r = 0.602, p< 0.01) between diversification and return expectations, while ANOVA confirmed significant variations in mutual fund performance (Sharpe Ratio: F = 7.83, p< 0.01). Regression analysis revealed that higher expense ratios negatively impact returns. The findings emphasize the need for low-cost funds, transparent disclosures, and financial literacy programs. These insights are valuable for investors, fund managers, and policymakers to enhance investment strategies and promote a stable, efficient, and informed mutual fund market.

Pages: 435-440 | Views: 119 | Downloads: 71

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Asian Journal of Management and Commerce
How to cite this article:
Neetu, Dr. Mahipal Singh, Dr. Neeraj Kumar. Investor awareness and behavioural trends in mutual fund investments. Asian J Manage Commerce 2025;6(1):435-440.
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