2025, Vol. 6, Issue 1, Part I

This study investigates the socio-cultural barriers and perceptions surrounding the adoption of menstrual cups among women in urban and rural areas, focusing on awareness, cultural norms, and external influences such as education and media. Employing a mixed-methods approach, the research integrates quantitative surveys and qualitative interviews to explore awareness levels, cultural influences, and the impact of peer pressure and media on menstrual cup acceptance. A sample of women aged 15–49 from diverse educational and occupational backgrounds ensures a comprehensive representation across urban and rural settings.

The findings highlight stark disparities in awareness and acceptance between urban and rural women. Urban women exhibit greater awareness and willingness to adopt menstrual cups, driven by better access to education, peer recommendations, and media exposure. Conversely, rural women face significant adoption barriers, including cultural taboos, misconceptions about virginity, and resistance from family and community members. The analysis reveals that community-driven initiatives, localized workshops, and culturally sensitive campaigns are critical to enhancing adoption rates.

The study concludes with actionable recommendations, such as tailored awareness programs, free distribution initiatives, and collaborations with NGOs to promote sustainable menstrual hygiene products. However, it also identifies critical gaps, including the need for longitudinal studies, broader demographic inclusivity, and a deeper examination of the roles of community leaders, healthcare providers, and male family members in influencing perceptions. These insights pave the way for future research and policy-making to address socio-cultural challenges and foster sustainable menstrual health management.