2025, Vol. 6, Issue 2, Part A
Exploring the impact of accommodation attributes on destination satisfaction among domestic tourists in Tamil Nadu
Author(s): D Divya and N Kalaiarasi
Abstract: Tourism is a vital global industry that plays a crucial role in the economic, social, and cultural development of regions and nations. This study investigates the impact of accommodation attributes on destination satisfaction among domestic tourists visiting selected heritage and hill destinations in Tamil Nadu. The structured questionnaire was used and data was collected from 150 domestic tourists across five key destinations attributes using stratified random sampling. Destination attributes includes Price & Facilities, Location, Service, Reviews, and Safety. The data was analyzed and interpreted using simple percentages, mean values, standard deviations, variance, and regression analysis. It was found that all the five factors had a considerable impact on destination satisfaction of the tourist. Among these, Price & Facilities was the most influential factor. Regression model showed a strong relationship, explaining 98.4% of the variance in satisfaction. Accommodation providers should focus on affordability, cleanliness, safety, and service excellence. Enhancing these attributes will improve the tourist experiences and promote sustainable tourism growth.
DOI: 10.22271/27084515.2025.v6.i2a.615
Pages: 45-49 | Views: 665 | Downloads: 179
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How to cite this article:
D Divya, N Kalaiarasi. Exploring the impact of accommodation attributes on destination satisfaction among domestic tourists in Tamil Nadu. Asian J Manage Commerce 2025;6(2):45-49. DOI: 10.22271/27084515.2025.v6.i2a.615
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