2025, Vol. 6, Issue 2, Part B

The present study aims to delve deeper into the impact of employee engagement strategies implemented in the AREN Fashion Knitwear Export Company, located in Tirupur district, Tamil Nadu on the organization’s overall productivity. By analysing various factors that contribute to employee engagement, the study seeks to provide valuable insights into the most effective strategies that can enhance productivity while ensuring the long-term success of the organization. This finding indicates that implementing recognition programs has the potential to positively influence organizational productivity. It underlines that employee engagement is not merely an initiative of the human resources department, but a vital factor driving productivity, employee satisfaction, and lasting business growth. This research enhances our understanding of employee engagement as a vital element for attaining sustainable productivity.