2025, Vol. 6, Issue 2, Part B
Marketing on the platforms of social media impact on customer behavior
Author(s): Rekha Rani
Abstract: Social media has transformed how companies interact with their clientele and perceive marketing, but the impact extends beyond a few viral efforts like Marketing on the Platforms of Social Media. Customer Acquisition and Sales. After completing this module marketing on the Platforms of Social Media on customer behavior by exploring how activities in different social platforms can impact purchasing decisions, consumers’ brand perception and overall engagement with their idiocies. Through a mixed-methods design of literature review, quantitative surveys and qualitative Interviews, this research shall discuss the effectiveness in attracting customers as well retaining current ones as to loyalty through these marketing on the Platforms of Social Media strategies. The results indicate a large association of customer or client behaviour change with Marketing on the Platforms of Social Media efforts through platform‐specific strategies, content authenticity and interactive engagement. This study provides an extension to the digital marketing literature and offers tangible suggestions for businesses looking out to leverage their online presence platforms impact customer behaviour positively.
DOI: 10.22271/27084515.2025.v6.i2b.647
Pages: 160-167 | Views: 378 | Downloads: 52
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How to cite this article:
Rekha Rani. Marketing on the platforms of social media impact on customer behavior. Asian J Manage Commerce 2025;6(2):160-167. DOI: 10.22271/27084515.2025.v6.i2b.647
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