2025, Vol. 6, Issue 2, Part C
Impact of demographic profile variables on rural households’ digital finance adoptions: A study
Author(s): A Charles and R Krishna Kumar
Abstract: Digital finance adoption is utilizing digital technologies to provide better financial services to users. It raises client satisfaction levels and boosts the general effectiveness of financial services and goods. To encourage consumers to use electronic banking services, India launched the Digital India initiative in 2015 and demonetized the country in 2016. Hundreds of thousands of people in underserved and rural areas now have access to banking services because of the advent of digital wallets, mobile banking, and the Unified Payments Interface (UPI). With more than 1.5 billion daily transactions, UPI has surpassed established payment methods like debit and credit cards to maintain its dominance in the payments market in 2024. The rate of digital adoption in rural India is lower than in urban areas. A variety of factors influence rural households' digital adoption behaviour. Demographic factors have been used in this study to examine how rural households adopt digital finance. A multistage stratified random sampling method was adopted to collect a target sample from 660 respondents. The findings of this study revealed that rural households’ demographic and investment variables have shown a significant influence on their digital adoption behaviour.
Pages: 228-237 | Views: 337 | Downloads: 48
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How to cite this article:
A Charles, R Krishna Kumar. Impact of demographic profile variables on rural households’ digital finance adoptions: A study. Asian J Manage Commerce 2025;6(2):228-237.
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