2025, Vol. 6, Issue 2, Part D

This paper examines using case study research method, the success stories of Asian women who have bootstrapped their digital businesses, relying on their resources and creativity instead of substantial outside funding. This creative and frugal strategy is often seen favourably by investors as it demonstrates a founder's ability to expand and control expenses with little initial funding, highlighting the growing opportunities for entrepreneurial pursuits in Asia (Brush, 2006). Given the distinct cultural and gender-specific subtleties that can influence these entrepreneurs' experiences, it is especially critical to comprehend their journeys (Saeed Alhammadi, 2025).

Cultural factors often play a significant role in shaping the entrepreneurial landscape for Asian women, influencing their access to networks, societal expectations regarding their roles, and the types of ventures they might pursue (Saeed Alhammadi, 2025).

The study analyses literature to identify common business types, bootstrapping strategies, challenges, success factors, emerging trends, and knowledge gaps in the field.