2025, Vol. 6, Issue 2, Part D
Analyzing the influence of customer service, loan clarity, and risk communication on the socio-economic impact of housing finance
Author(s): Ananda Kumar S and Babu V
Abstract: The quality of customer service, clarity of loans, and risk communication processes have also become key non-monetary predictors of socio-economic success of borrowers in India as the environment of a housing finance industry is changing. In this research, the researcher seeks to determine the effect of these dimensions of services in shaping the perceived socio-economic impact of housing loans among 254 beneficiaries of the loans. Based on Partial Least Squares Structural Equation Modelling (PLS-SEM), the study confirms that the three mentioned elements, which comprise Customer Service Quality (CSQ), Loan Clarity (LOA) and Risk Communication Practices (RCP), are determinants that effectively and significantly influence the perceived socio-economic advancement of the borrowers. Among them, the greatest influence was seen in the risk communication practices showing that informed financial decision-making plays a key role. The findings have real implications to housing finance institutions to boost customer-oriented practices and long-term borrower welfare and thus strengthen the developmental agenda of the inclusive credit systems.
DOI: 10.22271/27084515.2025.v6.i2d.664
Pages: 335-340 | Views: 368 | Downloads: 63
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How to cite this article:
Ananda Kumar S, Babu V. Analyzing the influence of customer service, loan clarity, and risk communication on the socio-economic impact of housing finance. Asian J Manage Commerce 2025;6(2):335-340. DOI: 10.22271/27084515.2025.v6.i2d.664
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