2025, Vol. 6, Issue 2, Part E
The impact of technology risk on corporate financial performance: An event study in Microsoft company
Author(s): Majid Mohammed Saeed Jaber
Abstract: The study aimed to analyze the impact of technology risk on financial performance, by examining the impact of a technology disruption on Microsoft's financial performance, measured by its daily stock returns, for the period from the beginning of 2024 until August 30, 2024, representing 169 business days, during an event window extending from day 138 to day 30+, focusing on the day the company announced the technology disruption on July 19, 2024, using the Event Study model. The results showed that the company's financial performance and rapid response to surrounding conditions, including the technology disruption event, were affected. This indicates the importance of the company paying special attention to enhancing crisis management strategies related to technological risks such as technical disruptions, with a focus on rapid response and transparent and effective communication with the market, which may help reduce the severity of negative return volatility following such events.
DOI: 10.22271/27084515.2025.v6.i2e.673
Pages: 421-432 | Views: 393 | Downloads: 72
Download Full Article: Click Here
How to cite this article:
Majid Mohammed Saeed Jaber. The impact of technology risk on corporate financial performance: An event study in Microsoft company. Asian J Manage Commerce 2025;6(2):421-432. DOI: 10.22271/27084515.2025.v6.i2e.673
Other Journals