2025, Vol. 6, Issue 2, Part E
Evaluating financial-based brand equity (FBBE) for Indian brands: A comparative study using multiple valuation methods
Author(s): Bhargav Jyoti Medhi and Rinalini Pathak Kakati
Abstract: This study tries to explore the financial valuation of brand equity for leading automobile brands in India with the help of four analytical models: Price to Sales ratio, Market Value Added, Brand Perpetual Value, and the Simon-Sullivan framework. Attempt has been made to move beyond the conventional consumer-based brand equity and investigate brand equity from the financial perspectives. Findings indicate noticeable disparities in brand equity value across the selected brands, with one brand demonstrating greater stability and economic impact than the other. Each evaluation method has its own assumptions, some sensitive to revenue fluctuations, others shaped by market sentiments or forecasting challenges. By applying multiple methodologies, the research presents a holistic view of financial-based brand equity. This approach reinforces the relevance of financial metrics in brand management, particularly within durable product categories, where brand equity plays a defining role in purchase behavior and competitive differentiation.
DOI: 10.22271/27084515.2025.v6.i2e.676
Pages: 442-448 | Views: 397 | Downloads: 98
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How to cite this article:
Bhargav Jyoti Medhi, Rinalini Pathak Kakati. Evaluating financial-based brand equity (FBBE) for Indian brands: A comparative study using multiple valuation methods. Asian J Manage Commerce 2025;6(2):442-448. DOI: 10.22271/27084515.2025.v6.i2e.676
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