2025, Vol. 6, Issue 2, Part F
An exploratory study on determinants of purchase intention of fast-moving consumer goods
Author(s): R Banumathi and Saffina C
Abstract: By creating and evaluating an FMCG consumption model grounded in TPB, this research hopes to close the "attitudes-behaviour" gap in the existing literature. This model is aimed for consumers in Bangalore. Study participants were 180 individuals from the greater Bangalore rural area of Karnataka. A non-probability convenience sampling strategy was employed for data collection. The data was analysed using multiple regression. Consumers' attitudes, trust, pricing, and perceptions of the value (quality) of fast-moving consumer goods (FMCG) positively impact their desire to purchase these products, according to the study.
DOI: 10.22271/27084515.2025.v6.i2f.679
Pages: 515-519 | Views: 419 | Downloads: 102
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How to cite this article:
R Banumathi, Saffina C. An exploratory study on determinants of purchase intention of fast-moving consumer goods. Asian J Manage Commerce 2025;6(2):515-519. DOI: 10.22271/27084515.2025.v6.i2f.679
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