2025, Vol. 6, Issue 2, Part F
Changes in the consumer behavior in the post pandemic era: FMCG products
Author(s): Krishna VM and Ambily AS
Abstract: The COVID-19 pandemic profoundly altered consumer behavior across various sectors, including Fast-Moving Consumer Goods (FMCG). This research investigates the shifts in consumer preferences and purchasing habits for FMCG products in the post-pandemic era. Through a multi-methodological approach incorporating primary and secondary data, this study aims to analyze the lingering effects of the pandemic on FMCG consumer behavior. Key objectives include examining present market conditions, understanding changes in consumer behavior post-pandemic, and proposing strategies for enhanced performance in the FMCG sector. The findings highlight evolving trends such as increased focus on hygiene, health consciousness, and the growing impact of e-commerce on traditional retail formats.
Pages: 548-557 | Views: 424 | Downloads: 129
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How to cite this article:
Krishna VM, Ambily AS. Changes in the consumer behavior in the post pandemic era: FMCG products. Asian J Manage Commerce 2025;6(2):548-557.
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