2025, Vol. 6, Issue 2, Part G

The research aims to evaluate the effectiveness of cloud-based CRM by analyzing its key functionalities, including appointment scheduling, client data management, marketing automation, and inventory control. The study will assess how these features contribute to enhanced customer relationships, personalized services, and improved client retention. Additionally, it will examine the specific benefits of cloud-based solutions, such as scalability, accessibility, and cost-effectiveness, in contrast to traditional on-premise systems.
This study employs a mixed-method approach, combining quantitative data from surveys and qualitative insights from case studies and interviews with salon owners, spa managers, and industry professionals. It will also explore the challenges faced during the implementation of these systems, such as data privacy concerns, employee training, and seamless integration with existing business processes. The findings are expected to demonstrate that cloud-based CRM systems are a crucial tool for modern beauty and grooming businesses. They enable a more data-driven approach to client management, leading to hyper-personalized services, more effective marketing campaigns, and streamlined operations. The study will provide valuable insights and practical recommendations for business owners looking to leverage technology to build stronger customer relationships and gain a competitive edge in the dynamic beauty and grooming market.