2025, Vol. 6, Issue 2, Part I

The purpose of this study is to examine the effectiveness and impact of e-commerce practices on the sustainability of social entrepreneurship in Hyderabad. A quantitative research design was employed, utilizing a structured questionnaire to collect primary data from 160 social entrepreneurs. E-commerce practices were treated as independent variables, and sustainability in social entrepreneurship was the dependent variable. Neural Networking and Regression Analysis were used to assess relationships and identify significant predictors. The findings reveal that customer feedback, digital monitoring, online sales, and visibility play crucial roles in enhancing financial stability, operational efficiency, and social impact. All predictors showed positive influence, affirming the role of digital tools in supporting entrepreneurial growth. The study concludes that e-commerce adoption enables social entrepreneurs to expand their reach, strengthen stakeholder engagement, and scale their mission effectively. Overall, e-commerce serves as a key enabler of sustainable and impactful social entrepreneurship in a digitally evolving ecosystem. Therefore, Accepting the Alternative Hypothesis i.e., There is a Significant impact of e-commerce practices on sustainability social entrepreneurship.