2025, Vol. 6, Issue 2, Part K
Impact of individual factors on shoppers’ behaviour in modern retail format in Delhi
Author(s): Simran Dabas and Manoj Kumar
Abstract: The retail landscape in India, particularly in metropolitan cities like Delhi, has undergone a significant transformation with the rise of modern retail formats such as supermarkets, hypermarkets, departmental stores, and shopping malls. This shift has brought about notable changes in consumer behaviour, influenced by a range of individual demographic and psychographic factors. This study examines the impact of individual factors, such as age, gender, income, education, occupation, and lifestyle, on shopper behaviour in modern retail settings in Delhi. Using a structured questionnaire, primary data were collected from 400 respondents across different regions of Delhi through stratified random sampling. Various statistical tools, including regression analysis, correlation, and ANOVA, were employed to analyse the relationship between individual characteristics and key behavioural aspects such as store format preference, shopping frequency, product choice, brand loyalty, and impulse buying tendencies. The findings reveal that income and lifestyle are the most influential factors affecting shopper behaviour, especially in terms of purchase volume and brand preferences. Education and age also play significant roles, particularly in influencing purchase planning and awareness of product attributes. Gender, while traditionally considered a differentiator, was found to have a relatively limited impact in this study. By understanding the diverse behavioural patterns of shoppers, retailers can better align their offerings, promotional efforts, and store experiences to meet the expectations of their target segments. This study also contributes to the broader literature on consumer behaviour in emerging urban markets.
DOI: 10.22271/27084515.2025.v6.i2k.825
Pages: 1005-1008 | Views: 314 | Downloads: 106
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How to cite this article:
Simran Dabas, Manoj Kumar. Impact of individual factors on shoppers’ behaviour in modern retail format in Delhi. Asian J Manage Commerce 2025;6(2):1005-1008. DOI: 10.22271/27084515.2025.v6.i2k.825
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